a marketing folio

Michelle Layla Goh.

Master of Business (Marketing) student at the University of Queensland, eager to learn and deeply interested in marketing, creatives, and fashion.

Brand StrategyEditorial DirectionConsumer Insight

Michelle

est. UQ · 2025

About

About me

I'm Michelle, half Azerbaijani and half Chinese, born in Singapore, 25 years old, and now calling Brisbane home for two and a half years. I fell in love with fashion early, the kind of love that starts with fabric swatches and never really leaves.

My favorite designer is Hedi Slimane. I am endlessly drawn to his sharp, romantic vision. Beyond fashion, I am deep into perfumery (currently obsessed with Valaya by Parfums de Marly!), always chasing the perfect scent. I adore lace, leather, and the way a single silhouette can change everything. Those unexpected shapes designers dream up, I am always fascinated by them.

On the side, I sometimes create content on Instagram and post reels for my part time job at Caia Acai.

Hobbies

Honestly, simple things. Dressing up, doing my nails, taking photos of my friends, and just playing around with how I want to look that day.

Education

Master of Business (Marketing), The University of Queensland

July 2025 to Nov 2026 (Expected) · Brisbane

Bachelor of Business Management (Economics), The University of Queensland

Feb 2024 to July 2025 · Brisbane

Experience

Marketing Intern, Refash (Carousell)

May 2023 to Aug 2023 · Singapore

Ran campaigns, events, and day to day social media operations. Drafted and created posts for Facebook, Instagram, and TikTok, building brand voice through content that resonated with a fashion forward audience. Wrote weekly LinkedIn posts for the brand. Spearheaded ReFiesta 2023, an annual event bringing together sponsors, influencers, and the public for a thrift adventure open to all.

Selected social visuals